UNDIP, Salatiga (June 23, 2025) – As part of efforts to strengthen UNDIP’s responsiveness to potential future emergencies and crisis situations, the Directorate of Media, Community, and Public Communication Network of Universitas Diponegoro (UNDIP) held a Workshop on Drafting the Crisis Communication Guidelines. The activity took place at Grand Wahid Hotel, Salatiga, on June 23, 2025, and featured Crisis Communication expert Radityo Prabowo, MBA.
In his opening remarks, Vice Rector for Research, Innovation, Collaboration, and Public Communication, Wijayanto, S.IP., M.Si., Ph.D., emphasized UNDIP’s commitment to building a responsive and accountable institutional communication governance system in the digital era.
“Through Division IV, which oversees Public Communication, UNDIP continues to demonstrate its commitment to developing a responsive and responsible public communication governance system in the digital era. By organizing this workshop, UNDIP has taken a strategic step toward formulating a structured and strategic crisis communication system,” he stated.
The Vice Rector IV also highlighted the importance of strengthening coordinated public communication handling, particularly in facing crisis situations. “By ensuring that every piece of information is conveyed wisely, we not only safeguard the institution’s academic reputation but also protect the public from disinformation,” he added.
Meanwhile, Director of Media, Community, and Public Communication Network of UNDIP, Dr. Nurul Hasfi, S.Sos., M.A., explained that the activity aimed to formulate core guidelines to guide university leaders and public communication teams at the Faculty/School level to avoid missteps. “Unity of communication and action during crisis situations, which forms the core of these crisis communication guidelines, is the most important factor in preventing negative impacts of crises on the institution,” she added.
The workshop featured Radityo Prabowo, a practitioner, executive trainer, and academic in strategic communication at PRecious Communications, as the keynote speaker. In his presentation, Radityo invited the JEJAK Team to learn from major corporate strategies in handling crisis situations.
According to him, crisis communication management does not follow a fixed formula, as each case has its own unique characteristics. Handling strategies depend on various factors such as the stakeholders involved, the context of the incident, political circumstances, and other situational aspects.
“Managing crisis communication sometimes requires an ‘art’. Crisis communication must be handled swiftly yet calmly. Responding too quickly is not always ideal, but we also cannot remain silent. Problem resolution does not always follow a fixed formula, but often involves networks, lobbying skills, and other strategic approaches,” he explained.
During the workshop, Radityo provided extensive feedback and input on the draft crisis communication guidelines, which will serve as the embryo of UNDIP’s Crisis Communication Guideline Book. The guidelines are expected to become a reference for making fast, accurate, and proportional decisions during crises. In the future, these guidelines are expected to better prepare UNDIP to face an increasingly dynamic digital public sphere. (Public Communication/ UNDIP/ Hanang)